How a Blog Can Turn You into an Industry Authority

How a Blog Can Turn You into an Industry Authority

“When done well, a long-term blogging strategy can build your authority on a given topic. But when done really well, blogging can make you THE authority on your industry.

No matter how much content you publish, you’ll never be viewed as an authority if you keep your industry knowledge to yourself and only use your blog to promote your brand. Authority bloggers know that blogging is about so much more than trying to sell. Here are 4 ways you can use your blog to establish yourself as an industry authority.

1. Prove Your Knowledge

Without evidence of your expertise, your blog will automatically feel less authoritative. Just about every blog niche on the Internet is full of “gurus” and “ninjas” who claim to be experts in a given topic but don’t have the real world experience to justify their claims. Don’t let this turn you off from calling yourself an expert — by being the real deal, you’re already heads and shoulders above many other blogs.

But don’t shove your credentials down people’s throats. Do make sure to detail your experience and accolades in your About page. You’ll also want to weave your experiences and success stories throughout your blog content. Share case studies, anecdotes and testimonials whenever they’re relevant to the content you’re writing.

Being an expert also means knowing when you don’t have all of the answers. Be sure to back up your content with sources other than yourself. Strengthen your content’s credibility by linking to articles, quoting experts and referencing studies.

2. Become a Curation Machine

This may seem counter-intuitive, but the thought leadership on your blog doesn’t always need to come from you. In addition to creating original content, curating content relevant to your business can help you become a one-stop destination for industry news and insights. Curating content will force you to read more about your industry, which will in turn help build up your knowledge base.

Here are a few ways to get other people’s content working for you:

*Feature a weekly link round up of the best articles you’ve read about the industry. For example, online marketing blogger Kristi Hines does a post every Friday with links to the best marketing content she has found that week.

*Create “best of” resource lists that are collections of other people’s content.

*Piggy back off of opinion pieces. Write blog posts in response to what other industry influencers are saying.
Just be sure to always give credit where credit is due — never rip off someone’s idea or content without properly linking back to them.

3. Build Relationships with Influential Blogs

In the offline world, who you know is often more important than what you know. This is also somewhat true online.

Forming relationships with other bloggers is key for getting your blog in front of the right audiences and establishing yourself as part of your industry’s “in crowd.” As such, investing the time into giving back to other bloggers should be a prominent part of your blog strategy.

Here are just a couple of ways to connect with other bloggers in your niche:

*Comment on other industry blogs. Leave valuable comments that add more to the discussion (not just another “great post!” comment). This is often how blogger relationships begin. You can also expect to see some traffic come from the sites you leave comments on.

*Invite influencers in your niche to write for your blog. Not only does this let you take a break from posting, but they’ll most likely urge their readers to read their post on your blog.

*Start writing for other blogs. Pick a handful of blogs that have your target audience, and reach out about guest posting (just make sure to do this and not this when you’re reaching out to other blogs!).

*Link to other blogs in your posts. When you mention another blog or industry personality in your content, reach out to them via social media or email with a link to the published content. They’ll appreciate the mention/link and most likely share the post.

Many of these tactics are mutually beneficial, too. Once a blog’s audience sees they have a relationship with you, they’ll be likely to check out your blog and potentially become new readers.

4. Get Noticed by the Press

Whether you are looking to get in front of a national or local audience, blogging can position you as a reliable go-to source on all things related to your niche. Press mentions can not only bring in a huge number of leads, but also quickly position you as a leading authority on a topic.

Many times, press mentions have a snowball effect. You will find the same reporters coming back to you again and you’ll also have other reporters approach you once they see your name in a newspaper, magazine or on the news.

When a current event happens related to your field, reporters scout out sources within the industry. Not only does an industry blog help reporters find you through search, but it also builds your credibility in their eyes. It’s possible journalists will find you just through search, but you’ll also want to make it easy for reporters to find you:

*Join Help A Reporter Out (HARO), where you can connect with reporters looking for sources in your industry.

*Make your LinkedIn profile visible to the public and keep your credentials updated.

*Use Twitter to track journalists looking for sources using the #urgharo hashtag.

Keep in mind blog content can also act as resource material, since reporters can easily reference or link back to relevant posts you have published. You’ll want to be sure to regularly update your content so it can remain an evergreen resource.

Of course, the last way to build authority is to always keep your audience at the front of your mind. Being extremely generous with your knowledge is the #1 way to establish trust with your audience, so never worry about “giving away too much” for free.

What are some ways you’ve built your blog’s authority? Let us know in the comments below.”

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Terence “Teary Eyezs” Williams curated by CrossLincKings™

7 Easy Yet Effective Exercises For Bloggers and Developers

7 Easy Yet Effective Exercises For Bloggers and Developers“Most full-time bloggers, designers, and developers that I know work crazy hours. Sitting in a chair for hours at a time with no breaks is unhealthy and unproductive. First of all, it slows your metabolism down and promotes body fat storage. Secondly, your brain can only focus for periods of 60 to 90 minutes efficiently. It’s just like a muscle that fatigues. Having spent my entire life being a fitness junkie, now that I’ve joined the WPBeginner team and started blogging regularly, I’ve come up with 7 effective exercises for bloggers, developers or anyone else who does a lot of work from their desk.”

 Level One Network Blogging System - Welcome To The Next Level Of Online Marketing - Network Marketing Blog - 7 Easy Yet Effective Exercises For Bloggers and Developers

LEVEL ONE NETWORK – THE POWER OF A TRUE NETWORK – SEE VIDEO

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by Terence “Teary Eyezs” Williams curated from wpbeginner.com

On Agony and Blogging: How to Start Writing and Stop Panicking

On Agony and Blogging: How to Start Writing and Stop Panicking“Online, you have a reader’s attention for only a moment. They’re gone in the blink of an eye. The best blog posts, the ones that thousands of people stop to read, have one thing in common: their opening paragraphs are awesome. I mean truly awesome.”

“And they’re engineered to be that way. The Internet’s top bloggers don’t get lucky. They know that a strong opening that really grips the reader is going to keep the reader reading and, eventually, sharing. Without a great opener, it’s nearly impossible for a post to go viral.”

“But writing a good opening and writing your first sentence aren’t the same things. There’s no rule that says the first sentence you write has to be the first sentence of your post (and if that were a rule, I would recommend breaking it). That said, there’s power to the first thing you write, too.”

See Full Story At http://www.blogworld.com/
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 Level One Network Blogging System - Welcome To The Next Level Of Online Marketing - Network Marketing Blog - On Agony and Blogging: How to Start Writing and Stop Panicking

by Terence “Teary Eyezs” Williams curated from blogworld.com

Blog Post Schedule: When and How Often to Publish New Blog Posts

Blog Post Schedule: When and How Often to Publish New Blog Posts“Whether you’re a new blogger or an old veteran, one thing’s for sure: You’ve heard you should be blogging regularly. If you’re going to blog at all, everyone says, you have to blog on a schedule. But how often is often? What blogging pattern translates to regular? Likewise, do certain days of the week or certain times of the day bring in better results? How can you tell? When should you post?”

“To help answer these questions, here’s a look at blogging’s big “When?” question and what you need to know.
Basic Blogging Post Time Principles”

“Before we look at the possibilities for blogging frequency, we need to look at a few key principles that guide scheduling decisions. Understanding these facts makes it easier to decide how often to post.”

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 Level One Network Blogging System - Welcome To The Next Level Of Online Marketing - Network Marketing Blog - Blog Post Schedule: When and How Often to Publish New Blog Posts

by Terence “Teary Eyezs” Williams curated from blogworld.com

The BIG List of Top Internet Marketing Blogs

The BIG List of Top Internet Marketing Blogs“If you were to tell me six years ago that blogging would change my life and the way I do business online, I would be quite excited! That’s the thing about blogging… no matter what niche are focus you are going after, you are opening yourself to a whole new audience and world of opportunities.”

“Just from a blogging perspective, when you think about how many affiliate focused, internet marketing, social media and “blogging” blogs that are out there, it’s definitely quite overwhelming. What’s amazing and cool about the blogging space is that so many people are sharing really great information for free, which means there is really no need for anyone to buy a paid course or product if you actually just know where to look… but that is half the problem!”

See Full Story At http://www.zacjohnson.com/
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 Level One Network Blogging System - Welcome To The Next Level Of Online Marketing - Network Marketing Blog - The BIG List of Top Internet Marketing Blogs

by Terence “Teary Eyezs” Williams curated from zacjohnson.com

7 RULES FOR A STRONG DIGITAL CONTENT STRATEGY

7 RULES FOR A STRONG DIGITAL CONTENT STRATEGY“These are some great rules for a digital content strategy but also the foundation of a good content curation strategy as well.

When it comes to crafting a digital content strategy for your business, think about these 7 rules. What other rules do you think are crucial in ensuring a successful digital content strategy?

Rule #1: Focus on your Customer First
Rule #2: Be Consistent
Rule #3: Get Out of Your Comfort Zone – Be Creative
Rule #4: Communicate
Rule #5: Create Unique Content
Rule #6: Curate Select Content
Rule #7: Collaborate with Customers”

See Full Story At http://curationtraffic.com/content-marketing-2/7-rules-for-a-strong-digital-content-strategy/
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 Level One Network Blogging System - Welcome To The Next Level Of Online Marketing - Network Marketing Blog - 7 RULES FOR A STRONG DIGITAL CONTENT STRATEGY

by Terence “Teary Eyezs” Williams curated from curationtraffic.com